Thomas Marko & Associés achieves highest level of Responsible Influence certification
Thomas Marko & Associés has been awarded the "Agence Conseil en Influence Responsable" label by AFNOR Certification, with expert level 3 stars. This distinction follows on from the agency's "RSE Agences Actives" certification, and rewards its commitment and ongoing efforts to carry out ethical and responsible influence actions. We have put in place a Responsible Influence policy that guides all our activities and guarantees exemplary transparency and integrity in our practices. Our Responsible Influence referent plays a key role in applying and monitoring these principles on a daily basis.
"We would like to express our deep gratitude to our team for their exemplary professionalism, as well as to all the influencers, agents and platforms with whom we collaborate. We would also like to thank our customers for the trust they place in us. Together, let's continue our commitment to promoting a positive and sustainable influence", says Aurélie Passedoit-Auvray, Head of Communications, Development and CSR.
The1st "Responsible Influence Consulting Agency" label to turn commitments into actions
Initiated by the SCRP (Syndicat du Conseil en Relations Publics), of which Thomas Marko is Vice-President, the "Agence Conseil en Influence Responsable" label marks an important step in promoting responsible influence within the communications industry. Specifically adapted to consulting agencies, it follows on from the Influencer Relations Charter signed in 2020, setting strong requirements in terms of consulting, transparency, integrity, compliance and measurement.
In parallel with the strengthening of the legal framework, notably with the law governing commercial influence, the aim of this label is to provide the market with a benchmark of best practices and to promote the most mature players in the field of responsible influence. The label's questionnaire is structured around the consulting agency's three audiences: in-house, influencers and client companies or organizations. The evaluation criteria take into account the challenges of responsible influence, as well as the implementation and management required to build, structure and improve one's approach.
Audited by AFNOR Certification, consulting agencies that have achieved the minimum level required to be awarded the label are distinguished on three levels: 1 star, committed level, 2 stars, confirmed level and 3 stars, expert level.