Becoming a leader in tomorrow's mobility
- PR & influence
- Strategy & commitment
- Monitoring & analysis
- Content production
- Digital & social media
- Executive coaching
Who is it?
Speedy, a subsidiary of the Bridgestone group since 2016, is a specialist in mobility solutions with 45 years of experience and nearly 500 centers in France. Echoing values such as friendliness, proximity and quality of welcome, in 2024 Speedy was voted “best customer service” for the 10th year running and in 2023 exceeded €280 million in sales.
Which cause?
Mobility accessible to all.
The car is the preferred means of transport. 3/4 of French people use them for their daily journeys. Faced with climate change and the goal of carbon neutrality by 2050, the transformation of the automotive industry is a major challenge. Speedy wants to position itself as a major player in the decarbonization of the sector. To achieve this, we need to give priority to electric vehicles, promote bioethanol and encourage motorists to use soft mobility. Speedy’s cause is to give the French the confidence and desire to change their behavior and habits.
What strategy?
In the highly competitive and dynamic car care market, we are assisting Speedy’s marketing and communications department with the implementation of a national and regional influence strategy, with the aim of building brand awareness and preference. Methodically executed, the action plan deploys a national and regional media relations campaign, the regular publication of surveys and the production of content for social networks to engage motorists with Speedy, as well as BtoB actions to support and develop the franchisee network.
What results?
Backed by the agency’s expertise, Speedy has federated a community on social networks (TE is growing fast on all platforms), generated brand preference, and raised the profile of mobility issues among journalists and in public debate, with more than 240 reports in 2023, notably in the TV and radio media.
