Beauty and goodness close at hand
Who is it?
The Monoprix brand is a regenerator of convenience formats, particularly with its “monop” brand, and is well established in city centers. A trendsetter, Monoprix stands out from the crowd with its “everything under one roof” positioning and its many renowned collaborations. It plays on a city image, even “Parisian delicatessen”.
Which cause?
Monoprix defends the accessibility for all of “Beauty and Goodness” close to home and works for the democratization of a more responsible, committed and inclusive qualitative food and beauty offer. Monoprix positions itself as a trendsetter and a reference for downtown customers. Monoprix stands out for the quality and diversity of its own food brands, notably through its collaborations with chefs and gastronomic personalities (Christian Le Squer, Nina Metayer, Luana Belmondo…). The brand’s aim is to make the products of famous names accessible to as many people as possible.
What strategy?
To gain visibility for its food and beauty offer and remain THE benchmark for “quality” and “trend” items, Monoprix has been relying on our agency since 2019. An operational strategy combining media relations and influence is implemented each season. Our teams organize numerous creative events to support range launches or the arrival on shelves of new “nugget” brands. Press releases, press kits and portages are distributed throughout the year. For its part, the influence team combines earned portages and paid activations according to the occasions and objectives set by the brand.
What results?
Impactful, multi-channel results to reach a diverse but targeted audience. In 2023, the agency generated 2,402 impressions for Monoprix’s food (including wine fairs) and beauty offers, enabling the brand to maintain its high visibility, “place to be” positioning and trend-spotter status.
