Thomas Marko & Associés becomes the new PR agency for the BUT-CONFORAMA group and its banners
Following a call for tenders from agencies, the BUT-CONFORAMA group, a major player in home furnishings, chose Thomas Marko & Associés, communication and influence consultants, to implement its press relations strategy, as well as product and corporate press relations for its two banners.
Officialized in September 2024, the creation of the BUT-CONFORAMA group aims to clarify and simplify operations between the two brands by centralizing the management of certain strategic functions (logistics, information systems, finance), while retaining the identity of each brand and its operational independence. The group offers both brands a lever to optimize their performance and gain in competitiveness. The BUT-CONFORAMA group has therefore decided to choose a single PR agency for the group and its two banners.
BUT-CONFORAMA Group
The BUT-CONFORAMA group is the French leader in the home furnishings sector, born of the merger between the BUT and CONFORAMA banners. It brings together 15,000 committed employees and over 500 stores, with 324 million visits a year both online and at the point of sale. From furniture and home decoration to household appliances and electrical goods, BUT and CONFORAMA are benchmark local players in the distribution of household goods. The group relies on 40% purchases from French suppliers, illustrating its local commitment. Thanks to its omnichannel model combining in-store advice and digital excellence, the group offers quality products at the best prices, while adopting a responsible and sustainable approach.
GOAL
Founded in 1972, BUT is France'sleading home furnishings network, with a point of sale within 20 minutes of 80% of the French population. The company has 9,000 employees, all experts in their field, and more than 340 stores. BUT has never ceased to develop, taking into account the evolutions of modern retailing and striving to renew its product offer to meet the desires, needs and budgets of everyone.
CONFORAMA
A major player in its sector, with over 172 million visits a year, including 144 million online, CONFORAMA is a multi-specialist in home furnishings and decoration. A discount brand par excellence and a trendsetter, CONFORAMA offers, through its network of 179 stores and its website Conforama.fr, a wide selection of products at the best prices to fully equip your home.