Collecting moments and shaping memories
Who is it?
Founded in 1997 by Patrick Remme, Alpine Collection has established itself as a major player in luxury hotels and high-end real estate in the French Alps (Couchevel, Méribel, Val d’Isère, Tignes, Les Gets). By 2024, the Group, which embodies hospitality, elegance, comfort and sustainability, will be structured around its Alpines Lodges and Alpine Resorts brands.
Which cause?
Alpine Collection cultivates an art of living in the mountains, offering a range of experiences designed to bring hedonism to its pinnacle. With a personalized and exclusive approach, the Group offers exceptional accommodation (41 projects, 649 properties), hotel services, catering and wellness (13 resorts, 2 5* hotels, 1,410 beds, 6 restaurants, 4 mountain spas, 2 ski-shops). Born of Patrick Remme’s childhood dream of skiing, Alpine Collection offers the ultimate in high-end real estate and hotels.
What strategy?
A strategy that meets the dual objective of promoting the Group’s “expertise” and “experience”. On the one hand, it deploys our expertise in institutional media relations, spokesperson and personal branding for senior executives, and on the other, a contact plan with invitations to leading lifestyle journalists and star influencers to come and discover Alpine Collection residences and experience exceptional moments, sometimes in partnership with other brands that are clients of the agency. The residences are also the setting for fashion shoots and tourism reports on the French Alps.
What results?
Qualified publications, posts and stories have enabled Alpine Collection to gain notoriety and premiumity among its target customers. Every year, this means almost 200 articles in the lifestyle and high-end media, around 30 interviews with the company’s directors, over 800 influencer posts and VIP visits.
