Thomas Marko & Associés revamp Interfel's press and influencer relations
Thomas Marko & Associés has been chosen by Interfel, the fresh fruit and vegetable trade association, as part of a call for tenders to manage its press and influencer relations at national level for a four-year period (2025-2028). This collaboration will enhance the visibility and impact of Interfel's actions with its target audiences. It will draw on the agency's expertise in agriculture and agrifood, as well as its recognized commitment to the themes of consumption, food sovereignty, public health, the environment and sustainability.
A mission to serve the fresh fruit and vegetable industry
Created in 1976, Interfel brings together all the trades in the fresh fruit and vegetable sector. All functions are represented: production, cooperation, shipping, import, export, wholesale, distribution (supermarkets, specialist retailers and catering). Interfel is recognized as a national agricultural interprofessional association under French rural law, as well as by the European Union since November 21, 1996, within the framework of the single Common Market Organization (CMO).
The interprofession enables us to respond collectively to the common challenges facing the sector, such as food sovereignty, public health, pesticide use, affordability, imports and environmental transition.
As part of this collaboration, Thomas Marko & Associés will support Interfel in its communications strategy aimed at journalists and influencers, in line with its awareness-raising, educational and promotional missions.